So an opportunity has popped up and you’re confident you’re the tutor for the job. Now’s time to write your pitch!
2 tutors can apply for an opportunity, and customers can message and meet either or both of them. So standing out is the name of the game.
We’ve spoken to thousands of parents, and with that in mind, here are our top tips for writing a successful pitch:
Be direct. Don’t waffle.
With only 3 short paragraphs to play with, you’ll have to prioritise. Families are busy, so we’ve set this limit to help them find what they’re looking for more easily.
We’re sure there’s a lot you could cover, but we recommend that you write concisely, to help customers make a decision. Then, you can cover the finer details in your profile and your Study Plan Consultation(s).
❌ Don't just copy and paste a link to your profile. We know it'll be tempting to save on characters, but in our experience, being clear and concise is highly effective. You can do this by simply adding: "I've taught over 100 lessons and have 95 positive reviews"
Tailor your pitch to their needs.
If you’re wondering what one thing to prioritise, let it be explicitly responding to what the customer has said they need help with.
For example, if a customer is looking for a tutor to help their daughter prepare for their Spanish A Level exam, you might write something like:
“I got an A* in A Level Spanish and recently spent a term abroad studying in Malaga. I can help your daughter improve their speaking and listening skills, as well as their grammar and exam technique”
❌ Don't just copy and paste a link to your profile. If you want to tell customers how many lessons you've done and how many reviews you have, just add that.
Make it unique.
And finally, we recommend including something about yourself that helps you to stand out and leaves a lasting impression.
It can be as simple as a hobby, recent achievement or your favourite book/topic.
Customers often tell us they’re looking for someone their teen will get on with. So adding something like this brings your profile to life and helps them to imagine that.
Follow the above checklist, and we’re sure you’ll have lessons booked in next to no time.
And if you’re already doing all of the above but haven’t had much luck yet - hang in there! More often than not customers will consider a couple of tutors, as well as other options outside of online tutoring. You won’t land every opportunity, but rest assured we’ll keep doing everything we can to bring you more.
To connect with other tutors who’ve stood in your shoes and can share helpful advice, join our tutor community.