So an opportunity has been recommended for you based on your skills and expertise, and you're confident you're the tutor for the job. Now's the time to write your pitch!
2 tutors can apply for a recommended opportunity, and customers can message and meet either or both of them. So standing out is the name of the game.
Not sure what to write in your pitch? No stress. Start with our prompt and pop it into an AI tool - it'll help you shape a concise message that stands out. You can always tweak it before you send it to your customer.
Want to draft it on your own? We've spoken to thousands of parents, and with that in mind, here are our top tips for writing a successful pitch:
Be direct. Don’t waffle.
With only 3 short paragraphs to play with, you’ll have to prioritise. Families are busy, so we’ve set this limit to help them find what they’re looking for more easily.
We’re sure there’s a lot you could cover, but we recommend that you write concisely, to help customers make a decision. Then, you can cover the finer details in your profile and your Study Plan Consultation(s).
❌ Don't copy and paste the link to your Classic profile. We know it'll be tempting to save on characters, but our customers on the New Platform won't be able to view your Classic profile. Additionally, in our experience, being clear and concise is highly effective.
Tailor your pitch to their needs.
If you’re wondering what one thing to prioritise, let it be explicitly responding to what the customer has said they need help with. Even better if you can link it to your degree course or one of your A Levels, as this can often be what sways a customer to pick up a tutor!
For example, if a customer is looking for a tutor to help their daughter prepare for their Spanish A Level exam, you might write something like:
“I got an A* in A Level Spanish and recently spent a term abroad studying in Malaga. I can help your daughter improve their speaking and listening skills, as well as their grammar and exam technique”
❌ Don't copy and paste a link to your Classic profile. You want to tell customers how you can help their learner succeed.
Make it unique.
And finally, we recommend including something about yourself that helps you to stand out and leaves a lasting impression.
Saying something like:
"Outside tutoring, I love baking and recently completed my first half marathon! I'm also a huge fan of "The Boy at the Back of the Class" - it's one of my favourite books. I've taught over 100 lessons and have 95 positive reviews, so you'll be in good hands."
Customers often tell us they’re looking for someone their teen will get on with. So adding something like this brings your pitch to life and helps them to imagine that.
Try the above tips, and we're sure you'll have lessons booked in next to no time.
And if you're already doing all of the above but haven't had much luck yet - hang in there! More often than not, customers will consider a couple of tutors, as well as other options outside of online tutoring. You won't land every opportunity, but rest assured, we'll keep doing everything we can to bring you more.
To connect with other tutors who’ve stood in your shoes and can share helpful advice, join our tutor community.